Batavia Tea House is a brand concept centered on holistic health, herbal knowledge, and community. Inspired by Claire, a lifelong Batavia resident passionate about tea, herbs, and natural wellness, the business promotes mindful, earthy values in a cozy, pet-friendly environment. The target audience includes health-conscious adults and seniors, especially those with an interest in herbal remedies and wellness routines. The planning process includes developing a mood board, exploring logo styles, selecting brand colors and visuals, and creating mock-ups to reflect the brand's earthy, minimalistic, and calming identity.